Product Differentiation and Brand Loyalty: An oligopoly arises when firms differentiate their product and consumers identify themselves by the brands. In this case, the leading soft drink business companies are Coca-Cola and Pepsi, owing to the best brand recognition and consumer preference. Entry of new firms into the market is as hard as it is feasible. This leads to the oligopolis... https://finxl.in/certified-investment-banking-course.html